Check Out the APP

This sounds pretty exciting, let me know if you have used it, plan to use it or anything like that! Launches Newly Updated Video Recipe App
Over 35,000 Cooking Videos in the Palm of Your Hand

Menlo Park, CA (April, 2012) -, the world’s largest food and cooking video website, is announcing the launch of the next version of its app, Recipe TV & Food Diary by The app helps home-chefs better plan and prepare their meals by enabling them to learn and cook from the comfort of their kitchen at any time that suits them.  Most “foodies” love to watch and learn from videos, but for those who find it helpful to have written instructions, the videos also come with a text-based list of ingredients and directions. The app essentially offers over 100 free cookbooks with video and without any need of a book case!
Through the free new app, home cooks will have access to an extensive on-demand library that can be used to discover recipes for any meal or occasion. The entire catalogue is organized in easy-to-navigate categories based on course, cuisine, ingredient, vegetarian, healthiness, flavor etc. and can be either browsed or searched.  In addition, the apps feature editor-selected daily specials and seasonal content.   The app also comes with smart recommendation technology that builds a taste profile for users based on their browsing history and recommends great recipes matching to their taste.

Key features include:
·         The world’s largest collection of video recipes: The newly launched app brings over 35,000 cooking videos to the palm of your hand. The videos clearly differentiate the app from the numerous other text-based recipe apps available in the app stores. These sumptuous videos are sourced from over 600 partners – professional chefs, TV shows, cookbook authors, food companies – and an in-house team of editors.
·         Diversity of Content: The huge library of recipe videos not only includes popular American foods but also meets the needs of ethnic communities such as Jewish, Mexican, Indian, Chinese etc., as well as special-interest groups such as Diabetic, Vegan, Raw Food, Pregnant, Kid-friendly food etc.
·         AirPlay Support:  If the user has Apple TV, Boxee or another airplay enabled device, all this content can be enjoyed on their big screen from the convenience of their living rooms; the simple press of a button will transfer this content onto the TV screen.
·         Food Diary: Users can maintain a diary of the food they eat by taking pictures.  They can even share the photos with friends via facebook and twitter.
·         Smart Search:  A search engine that draws on the extensive taxonomy of over one million food items that has defined for the food domain. The app allows for filtering based on cuisine, taste, health index, vegetarian course, ingredients and more. Recipes can also be searched using keywords.
·         Smart Recommendation technology. can recommend food that matches with a viewer’s taste by leveraging its big data analytics technology and semantic culinary knowledge base of over one million ingredients and dishes. For example, if a viewer watches several Italian recipes with cheese and broccoli, the app will start suggesting Italian dishes and dishes made from cheese and broccoli.
·         Playlist where users can create their own playlist by adding recipes to the list of favorites and come back to watch them later.

"You don’t need to run between your living room and kitchen anymore, trying to copy the cooking shows on TV,” says Alok Ranjan, Founder & CEO of “Your phone is all you need to create delicious dishes at any time." plans to expand its reach in the app community by releasing over 100 new niche apps. Specialty apps with similar content to Recipe TV & Food Diary will be available with content specific to different diets. For instance, Vegans will be able to download an app that only gives them recipes for meals that are in line with their eating habits.
Recipe TV & Food Diary –  is a free app and be downloaded from: 
For more information log onto
Launched in 2007, is owned and operated by Future Today Inc, a C corp. (Delaware). Headquartered in Menlo Park, CA, and New York, NY, with offshore offices in India, is the premier destination for food and recipe-related video content on the web. Within a short period of time, has grown to be the most trafficked website in the food video space. As of March, 2012, has reached its peak number of monthly visitors at almost 4.5 million (see site traffic at
On, you can:
  • Learn about foods through the largest Culinary Encyclopedia.
  • Get helpful tips and information from over 20,000 blogs and how-to guides.
  • Find other users with similar tastes through the Tastemates feature.
  • Browse thousands of food photos and galleries.
  • Seek answers to burning questions in the Q&A section.

***** This is not a paid or sponsored post... I just know I can use all the help possible when it comes to cooking, so I wanted to share in case any of you were like me! *****


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